Privacy Policy

Privacy Policy
We are committed to protecting your privacy. This Policy explains how and for what purposes we use the information collected about you via www.purplebricks ("the Website") and the Online Platform.

Please read this Policy carefully. By using the Website and the Online Platform and any services we offer, you are agreeing to be bound by this Policy in respect of the information collected about you.

If you have any queries or comments about the policy, our use of your personal information or wish to unsubscribe from messages from us, please get in touch by writing to the ‘Privacy Manager’ at the above address.

In general, we use the information we collect about you to:

  • provide, supply, transmit and upload any of the products, services, facilities and capabilities displayed or referred to on the Website or on the Online Platform;
  • pass your messages on to Sellers, Buyers, Tenants, Landlords, Local or people using the Website or Online Platform within the confines of their requests and use of the Online Platform;
  • provide information services to relevant third parties including in the event that you choose to take a Pay Later (as defined in the Service Agreement) option to purchase products and services;
  • improve the features, products and services we offer;
  • support our own marketing and promotion effort;
  • keep you informed with information relevant to your interests.
Personal information collected
When you visit, register or use the services on the Website or Online Platform, you may be asked to provide certain information about yourself, including your name, contact details, bank details, credit or debit card and information about your property or personal circumstances as a Seller, Purchaser, Landlord, Tenant, Licensee or anyone interested in a property or the products & services offered by us. We may also collect information about how you use the Website or Online Platform including your searches, the properties and pages you look at, the advertisers or partners you contact and the contents of the emails you send to them. We will collect information on your use of the Online Platform, what you input, upload, store, transmit, email and communicate. Finally, we may also collect information from any correspondence that you have with us as well as your IP (internet protocol) address and cookies which may uniquely identify your browser or account. This will help us with verification and identity. Collectively, we refer to this as "Your Information".

All of the areas on the Website or Online Platform where you might enter personal information assume your agreement and consent (or otherwise) to our use of your Information. We always use the most recently submitted information or form to reflect your current consent status. If you are a registered user, but not signed in when you submit a form, we won’t be able to use your saved settings so will deem your consent choice to be as per the form you submit at the time.

We may supplement the information we collect about you with outside records from third parties in order to provide you with information, services, or goods you have requested, to enhance our ability to serve you, and to tailor our content to you. We may combine the information we receive from those other sources with information we collect through the Website. In those cases, we will apply this Policy to the combined information.
How we use your information
Your Information will enable us to provide you with access to all parts of the Website and Online Platform (in accordance with the Terms of Use and Service Agreement) and to supply the services and features that you have requested. We may aggregate the information to identify patterns which we can use in our marketing and to help us develop, administer, support and improve our services and features.

We may use your Information to contact you for your views on our services and to notify you occasionally about important changes or developments to the Website or Online Platform or any of our products and services. Where you have consented, we may also use your Information to contact you with details about any other products or services we, or our partners or advertisers offer that may be of interest to you. Where you have consented to being contacted by third parties, we may make your Information available to them. If you change your mind about being contacted in the future, please write to us at the address above.

When you contact us, we may keep a record of your communication to help resolve any issues that you might be facing. In addition, we may use your information to:
  • protect against, address, and prevent fraud, unauthorized activities, claims, and other liabilities, and manage risk exposure and enforce legal and contractual obligations;
  • as may be required by applicable laws and regulations or as requested by any judicial process or governmental agency having or claiming jurisdiction over us or an affiliate; and
  • comply with industry standards and our policies.

The following features, by their nature, require and make use of personally identifiable information.
When you register on the Website or Online Platform you may be required to provide personal information such as your name, address, telephone number, email address and a password. You can change and update this information at any time by logging into the Online Platform once registration has been completed.
Sign in
When you sign into the Online Platform you will be required to enter a user name and password. We will store this information on the system. Please keep your user name and password safe and do not disclose it to anyone. We will also store any data added in respect of your social media accounts.
Listing with Purplebricks
When you take advantage of any of our products and services you will be asked for additional information about you and your property and will be uploading or reviewing information for marketing purposes. Your address will be disclosed on marketing materials such as digital property particulars that will also contain reference to the characteristics of your property provided or approved by you as well as on our Website and on marketing materials and property portals.
Payment Details
When you take advantage of any of our products and services we will take certain information from you such as the name on the card, card number, start date, expiry date, security code or issue number as well as your bank details and some additional personal information. This information will be used to take the agreed payment or to pass to the Provider (as defined in the Service Agreement) where you have chosen to Pay Later (as defined in the Service Agreement) and will not be stored on our system. Any credit card information or bank details will be stored by the card merchant and or the Provider and only if you take advantage of products and services in the future will you get the choice to use the same card and we will then call for the information from the card merchant. You can choose not to have your card stored should you so wish.
You can upload photographs to the Online Platform (Seller or Landlord) at any time to use for marketing purposes. Our Local Real Estate Expert may also upload photographs but these will not be published without your knowledge. These photographs will normally result in the identity of your address.

PHOTOGRAPH REQUIREMENTS: Any photograph you submit must meet all of the requirements in these terms, including the following, or the photograph will be deemed ineligible:
  • Photograph must NOT depict, identify or include any person other than the submitter.
  • Photograph must NOT include any other personally identifiable information of any person or entity beyond the address of the property.
  • Photograph must not create or imply any association between us and any individual, entity, or anyone else or his, her, or its products or services.
  • Photograph must not identify, reference, or depict any company (including, without limitation, Purplebricks) or any company’s brands, products, or services. Photograph must NOT contain any commercial or corporate advertising (including, without limitation, corporate logos, brand names, and slogans), recognizable branded products or commercial artwork.
  • All aspects of the photograph must be originally created by and solely owned by you (or be in the public domain). Except for materials in the public domain, all third party content and content unoriginal to you is prohibited.
  • Photograph must not infringe, misappropriate, or violate any rights of any third party including, without limitation, copyright, including moral rights, trademark, trade secret, or right of privacy or publicity.
  • Photograph must not include information or content that is false, fraudulent, deceptive, misleading, defamatory, threatening, trade libelous, slanderous, libelous, disparaging, unlawfully harassing, profane, obscene, pornographic, hateful, indecent, inappropriate or injurious to any individual, to us, or to any third party.
  • Photograph must not contain or describe any harmful or illegal activity or content or in any way violate any federal, state, or local laws, rules or regulations.
  • Photograph must be suitable for presentation in a public forum.
  • Photograph must not suggest, depict, or describe any inappropriate, unlawful, or dangerous behavior or use of our or any other products or services.
  • You agree that your agreement to these Terms and our display and use of the photograph will not violate any agreement to which you are a signatory or party.
  • You agree to indemnify us against any and all claims from any third party for any use or reuse by us of the photograph.

We reserve the right in our sole discretion to disqualify from the Online Platform and Website any photograph that, in its sole discretion, refers, depicts, or in any way reflects negatively upon us, or any other person or entity, or does not comply with these requirements or these terms.
Arranging showings and making offers
When a prospective Purchaser or Tenant wishes to view a Purplebricks property they will choose a convenient time and date from the live interactive calendar and they will then be provided with a confirmation of the viewing together with the full name and address of the Seller or Landlord. Should the person who has viewed wish to make an offer they can do so through the Online Platform or via a Buying Broker. The Seller or Landlord will be provided with the name of the person who has made the offer together with details of their position as a Purchaser or Tenant (not on market, on market, sold, cash, mortgage position etc).

In the event that an offer is made we will require further information such as the name and contact details of your Attorney or Escrow as well as mortgage information (if applicable).
We will ask everyone who views a property to answer up to five questions about their experience and conclusions on the property they have viewed. This information will be provided to the Seller or Landlord and recorded in the Online Platform for both the Seller or Landlord and the person who viewed the property as and when provided.
Saving properties & Tours
You will be able to save properties (once registered) that you find on the Website or Online Platform. We may use the information of what you have found and have clicked into to include in the ‘what others buyers/tenants viewed’ area of the Website and Online Platform. We may anonymously aggregate these details to indicate how many users have saved a particular property, but we will not make available to third parties any personal data relating to a person who searches. We may anonymize personal information and prepare and furnish aggregated data reports showing anonymized information (including, but not limited to, the following: compilations, analyses, analytical and predictive models and rules, and other aggregated reports) for our business purposes.

You may create a tour by choosing a number of properties that you wish to visit and in each case we will make your details available to the Purplebricks Local Real Estate Expert if they are representing you on the buy side. If you are being represented on the buy side by another agent then you will need to ask them to register and book the tour on your behalf.
Messages, emails and alerts
When you send a message, email or an alert or receive one from us; a Seller, Purchaser, Landlord, Tenant or third party as a result of your use of the Website or Online Platform, details will be recorded on our system and can be viewed in the Online Platform. Personal information will only be disclosed to the sender or receiver of the message, email or alert as is required (including for purposes of compliance with legal requirements, subpoenas, etc.) and none to you for the purpose of sending or receiving the message, email or alert.
If you are selling or renting a property and we are not looking after your showings you will be required to enter your availability for showings into the Online Platform. This will then be made available to anyone looking to view or a buy side agent acting on behalf of that person so that they can book a showing on the live interactive diary 24 hours a day. Once they have chosen a time and date the showing will be confirmed and they will be provided with the information referred to above (showings).
Who has access to the information you provide or we collect?
We retain access to all personal information that we have collected from you. Where any of our products and services is available via the site or the software of our partners, those partners may have access to your Information. Their use of your personal information is governed by their privacy policies. We are not responsible for the privacy policies and practices of any other sites, even if you access them using links from the Website or Online Platform. We therefore recommend that you check the policy of each site that you visit and make sure that you are comfortable with the terms of such policies before providing any personal information. If our business enters into a joint venture with or is sold to or merged with another business entity, your Information may be disclosed to our new business partners or owners.

If we offer or supply a service to you that is provided on our behalf by a third party we may have to pass your Information to them in order to deliver the service. By using the Website and Online Platform you consent to us providing your Information to the third parties licensed by us to provide such services. We may also use third parties to provide services on our behalf which may include processing (but not using themselves) your Information e.g. to complete partial addresses or to augment the information we hold about you. In either case, we will not pass your data to anyone who is not contractually required to comply with these or similar provisions in our contract with them and we will not allow the third party to use your Information commercially without your consent.

We will not otherwise disclose, sell or distribute your Information to any third party without your permission unless we are required to do so by law.
  • In addition,
  • We may share information with third party service providers that perform services on our behalf, including without limitation, those that host and operate the Site.
  • We may share information to comply with law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena in compliance with applicable privacy laws, or at the request of governmental authorities conducting an investigation.
  • We may share information to enforce our Terms of Use and other agreements.
  • We may share information to analyze and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read).
  • We may share information to respond to claims that any information you provide violates the rights of third parties.
  • We may share information to investigate, prevent, or take action regarding actual or suspected illegal activities, suspected fraud, emergencies, violations of any Terms of Use, this Policy, or other agreement, or as evidence in litigation in which we are involved, or to protect the rights, property, or personal safety of Purplebricks, its affiliates, users, third parties, and/or the public.
  • We may share information in relation to the sale, assignment, transfer, or acquisition of all or substantially all of Purplebricks’ assets or shares by a third party.
  • We may share aggregate or de-identified information about users with third parties for marketing, advertising, research and other purposes.
Access to, changing or removing the information we hold
Registered users of the Website can update their information or change settings in the Online Platform once logged in. To de-activate an account, please email

Users of the Website or Online Platform can request we provide them with a copy of the personally identifiable information we hold via You may ask us to make any necessary changes to ensure that such information is accurate and kept up-to-date although you can do this yourself from within the Online Platform. We may charge a small administration fee to cover the data search, preparation and delivery.
Cookies and tracking
Like many sites and software, we use ‘cookies’ to enable us to personalise your visits, simplify the signing-in procedure, keep track of your preferences and to track the usage of the Website or Online Platform. Cookies are small pieces of information that are stored in the hard drive of your computer by your browser. Your browser will have the option to prevent sites using cookies (your browser’s help screen or manual will tell you how to do this), but please note that this may reduce the functionality of the Website or Online Platform and other Sites.

Like all sites, our servers automatically record ‘log files’ containing information about the volume and characteristics of the Website and Online Platform traffic e.g. IP address, numbers of pages viewed, length of time spent on site etc. We use log files to build pictures of how the Website and the Online Platform is used that help us to monitor and improve our service. We cannot identify you from your log files.

Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your personally identifiable information about your online activities over time and across different web sites when you visit the Website.

We use Google AdWords remarketing services to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who have not yet completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookie to serve ads based on someone’s past visits to the our website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can opt out of Google's use of cookies by visiting Google's Ads Settings

Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

Please note that not all tracking will stop even if you delete cookies.
Security, storage and transfer of information
We follow security procedures designed to ensure that your personal information is not damaged, destroyed, or disclosed to a third party without your permission (unless they are providing services as outlined above and to prevent unauthorised access to it. The computers that store the information are kept in a secured facility with restricted physical access and we use secure firewalls and other measures to restrict electronic access. If we are working with third parties we will require them to have in place similar measures to protect your Information.

We use no encryption (data scrambling) on certain portions of the Website, but uses encryption on portions where you are transmitting financial information, such as credit card information. When you are on any website that asks you for confidential information, you should check to see if the information being transmitted is encrypted in order to increase the security of your information. Keep in mind that there is no such thing as perfect security.

Despite our efforts, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your account by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your user ID and password private. We and our affiliates are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Only employees and Licensee’s who need the information to perform a specific job are granted access to personally identifiable information. We will explicitly ask you when we need information to identify you. We may require you to co-operate with our security checks before we disclose information to you. You can update the personal information that you give us at any time from within the Online Platform.

We will retain your information for a reasonable period or for as long as is required by law.

We process personal information on our servers in many countries around the world. We may process your personal information on a server located outside the country where you live.
Changes to the Policy
We may change this Policy from time to time as we add new services or features or in response to changes in the law or our commercial arrangements. Any changes to this Policy will be posted on the Website. Any changes will be effective only after the effective date of the change and will not affect any dispute arising prior to the effective date of the change.

The information contained in the Website and Online Platform is subject to change without notice.

Children and Minors.

We make no active effort to collect personal information from children under the age of 18 and does not wish to receive any such information.

Additional Rights:

Applicable laws may give you additional rights that are not described in this Policy.

For further information on Privacy matters contact

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